Welcome to Power Up Marketing Group!
Our goal is to help you complete your marketing and promotion plan for your business/company/non-profit, etc. With over 15 years in the industry, our professionals are ready and able to chat with you about how to best move forward with promoting & marketing your brand or logo. We are located in the greater Kansas City Metro area and service the entire US and the rest of the world. All of the products you find on this website are able to be customized with your logo or brand. Whether it's custom embroidery, screen printing, laser engraving, embossing, imprinting, or just good old fashioned printing, we've got your marketing and branding covered. With all of the choices of products and the different ways to customize them with you logo, we understand it can be difficult as a business to make your decision on what your target market customer will like the best. That's why we offer complimentary consultations with our specialists in Kansas City that will help you determine which branded merchandise is best to meet your marketing needs and how to most effectively apply your logo. Our owner, Bob Hill or our Marketing & Creative Director, Elizabeth, are ready to talk with you and help you decide what product and customization option is going to fit best with your marketing and promotion efforts. If you're located in the KC area, or anywhere else in the world, let's chat! We are located in the greater Kansas City Metro area, but with technology where it is, we can help anyone in any part of the world. Call us today (we don't bite:) to chat about how to utilize promotional marketing with customized products that will make your business stand out. The goal is professional, current, branded merchandise that will boost your business' sales and brand recognition. Whether it's part of your plan for new customer acquisition, customer retention, company incentives, team outing or employee recognition, there's a product waiting for you to turn it into custom branded merchandise.
What Are Promotional Products?
Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns. (definition courtesy of Wikipedia)
Why Should You Use Promotional Products?
PPAI (Promotional Products Association International) did a study in November of 2012 that revealed the following statistics about promotional products. We will let the numbers do the talking. 1) Recall of the advertiser and message behind the first promotional item recalled are very high. While 88% recalled the advertiser from a promotional product received in the past 12 months, 71% recalled advertisers on a newspaper or magazine read a week before, which speaks to the power of promotional products to support brand recall. 2) Financial services, retailers, apparel brands and electronics manufacturers are the most commonly recalled advertisers of promotional products. The most often recalled promotional product categories include: • Wearables (41%): Including Shirts (22%), Caps/Headwear (11%), Outerwear (6%) Other Wearables (2%) • Writing Instruments (35%) • Drinkware (19%) 3) Eight in 10 consumers own between one and 10 promotional products, six in 10 keep them for up to two years, and about half (53%) use a promo item at least once a week or more often 4) The main reason for keeping a promotional product is usefulness. Ranking higher in usefulness are Computer Products (100%), Health & Safety Products (100%), and Writing Instruments (91%) 5) Sporting Goods/Leisure Products/Travel Accessories (24%), Housewares/Tools (21%) and Wearables (23%) are more often kept because of their perceived attractiveness 6) The top categories of promotional products kept because they can be used for contact information reference are Buttons/Badges/Ribbons/Stickers/Magnets (33%), Electronic Devices & Accessories (29%) and Computer Products (23%). However, promotional products are not often used for contact information reference. Only 35% have ever used promotional items for this purpose 7) Before receiving the promotional products, about half of the consumers had done business with the advertiser (55%). After receiving the promotional products, 85% did business with the advertiser. 8) Advertisers were also able to increase their business even among those who hadn't done any business with them before (11%).
100 Uses For a Coffee Mug
Our Promise To YouWe help our clients secure new customers & increase sales using effective target marketing strategies. We put passion into the promotional products as if it were our own. We assure delivery, as it is crucial to be on time. We provide one direct rep for you to have in your back pocket, helping make sure everything runs smoothly. We personally become part of our clients' marketing teams, helping counsel them on product ideas to find what will be most effective and why. see our testimonials
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